Synthetic demo data — fictional accounts, illustrative scoring logic
GTM INTELLIGENCE LAYER

Intent-Scoring & Routing Simulator

Synthesises account intent, contact intent, LinkedIn engagement, first-party web data, CRM signals and ICP fit into one tunable score — then routes each account to the right motion. Move the weights and watch routing, the micro-ICP and tier mix respond in real time.

6
Alert AE — direct outreach
0
Enrol: BDR-extension sequence
12
Push to paid LinkedIn retargeting
6
Nurture-hold
2
Customer — route to CS/expansion
◆ MICRO-ICP DETECTED
Grocery · Nordics
Highest-scoring cohort under current weights: avg score 72 across 2 accounts. Candidate for a dedicated one-to-few ABM play and elevated paid spend.
Activation queue
Scored accounts
ACCOUNTSEGMENTSTAGESCORERECOMMENDED MOTION
Verde Fresh Foods
Marco Ricci · Chief Supply Chain Officer
CPG / Fresh
Southern EU · 5k–15k
Opp83Alert AE — direct outreach
Crown Grocery Holdings
James Whitfield · Group Supply Chain Director
Grocery
UK&I · 15k+
Opp83Alert AE — direct outreach
Atlas Beverage Brands
Lucia Fernández · Director, Integrated Planning
CPG / Manufacturing
Southern EU · 15k+
Opp79Alert AE — direct outreach
Apex Foods (Customer)
Rachel Dunn · VP Supply Chain
CPG / Fresh
UK&I · 15k+
Customer77Customer — route to CS/expansion
MegaMart Retail
Carla Jensen · SVP Retail Operations
General merchandise
North America · 15k+
Opp76Alert AE — direct outreach
Nordmark Grocers
Aino Virtanen · VP Supply Chain
Grocery
Nordics · 5k–15k
SAL74Alert AE — direct outreach
Borealis Retail (Customer)
Niko Salo · Chief Supply Chain Officer
General merchandise
Nordics · 15k+
Customer72Customer — route to CS/expansion
Cumbria Dairy Co.
Owen Pryce · Supply Chain Director
CPG / Fresh
UK&I · 1k–5k
SAL71Alert AE — direct outreach
Meadowland Foods
Johan Eklund · Head of Demand Planning
Grocery
Nordics · 5k–15k
SAL69Push to paid LinkedIn retargeting
Holt & Marsh Wholesale
Priya Nair · Head of S&OP
Wholesale & distribution
UK&I · 1k–5k
SAL65Push to paid LinkedIn retargeting
Polar Frozen Foods
Mikael Haapala · S&OP Manager
CPG / Fresh
Nordics · 1k–5k
SAL65Push to paid LinkedIn retargeting
Avenir Pharma Retail
Camille Roux · Director of Replenishment
Health & Pharmacy
Southern EU · 15k+
SAL65Push to paid LinkedIn retargeting
Veritas CPG Manufacturing
Anna Krause · Director, S&OE
CPG / Manufacturing
DACH · 15k+
MQL63Push to paid LinkedIn retargeting
Granite Home & DIY
Lena Brandt · Director, Demand Planning
DIY / Home improvement
DACH · 15k+
MQL62Push to paid LinkedIn retargeting
BellaModa Fashion
Giulia Conti · Head of Merchandise Planning
Apparel & footwear
Southern EU · 5k–15k
MQL61Push to paid LinkedIn retargeting
Trälund Building Supply
Sofia Lind · Demand Planning Manager
Wholesale & distribution
Nordics · 1k–5k
MQL60Push to paid LinkedIn retargeting
Cornerstone Hardware
Renee Castillo · VP Demand Planning
DIY / Home improvement
North America · 5k–15k
MQL58Push to paid LinkedIn retargeting
Brightway Convenience
Tom Hollis · Head of Replenishment
Convenience
UK&I · 1k–5k
MQL57Push to paid LinkedIn retargeting
Kvist Home Living
Astrid Moe · Planning Director
Home furnishing
Nordics · 1k–5k
MQL52Push to paid LinkedIn retargeting
Lumio Electronics
Stefan Adler · Head of Forecasting
Electronics retail
DACH · 5k–15k
MQL50Push to paid LinkedIn retargeting
Sunbelt Convenience
Tasha Greene · Director, Store Replenishment
Convenience
North America · 5k–15k
MQL48Nurture-hold
Foothill Garden Centres
Greg Mullins · Inventory Planning Lead
DIY / Home improvement
North America · 1k–5k
MQL46Nurture-hold
PineState Pharmacy
Dana Okafor · VP Inventory
Health & Pharmacy
North America · 5k–15k
None44Nurture-hold
Highline Distributors
Marcus Bell · Head of Supply Chain
Wholesale & distribution
North America · 5k–15k
None43Nurture-hold
Solberg Apparel Group
Erik Solberg · Director of Merchandising
Apparel & footwear
Nordics · 1k–5k
None39Nurture-hold
QuickStop Forecourts
Hannah Reed · Operations Lead
Convenience
UK&I · <1k
None33Nurture-hold
Measurement
Cost per opportunity, by segment
Attributed paid spend ÷ opportunities created. Lower is more efficient — fund what converts.
CPG / Fresh
€4,200
Health & Pharmacy
€4,200
Grocery
€4,767
General merchandise
€5,400
Wholesale & distribution
€5,600
CPG / Manufacturing
€8,100
Convenience
no opps
DIY / Home improvement
no opps
Apparel & footwear
no opps
Electronics retail
no opps
Home furnishing
no opps